ABC Magazines - Organic Gardener

31 December, 2010 - 15:46
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The ABC’s Organic Gardener magazine presents practical features on all aspects of organic gardening and sustainable living. PreviousNext was engaged to build an online version of the print magazine.

Challenge

Originally planned as a large scale site for ABC Commercial, Organic Gardener was scaled back and PreviousNext was commissioned to develop a smaller blog-style Drupal website that supported the magazine.

Solution

PreviousNext developed a site that can be easily edited by any of the magazine’s contributors, with stories and videos classified by a rich taxonomy, allowing for long term scalability.

Outcome

Using Drupal allowed the ABC to launch the Organic Gardener site quickly and inexpensively. PreviousNext's online solution fulfilled an immediate need, but also provided a platform for the future. The next phase will involve rolling out Search Engine Optimised content to increase search results rankings.