Challenge
Owen Lansbury has worked with the ABC since 2005 and, together with the PreviousNext team, has now produced more than 35 projects with the group. One of the recurring projects is the ABC TV portal, which Owen first designed in 2007, winning the 2008 AIMIA award for Best Entertainment Site. In the lead-up to the latest ABC TV portal redesign, the ABC commissioned PreviousNext to develop a number of conceptual design approaches.
Solution
PreviousNext delivered a variety of design ideas and directions, which reflected the portal's evolution from being informational to being a video outlet in its own right.
Outcome
Many of the design concepts developed by PreviousNext were incorporated into the ABC TV portal relaunch in late 2010.
Website: http://www.abc.net.au/tv/