Challenge
ABC3 is the ABC’s youth channel for tweens to teens. ABC TV engaged PreviousNext to assist in the design of a new portal site for ABC3 where kids could watch full episodes of various shows and source program information.
Solution
ABC’s internal team developed the early approaches for the site design and then engaged PreviousNext to help refine the design concept before completing the site build.
Outcome
This site is regarded as one of the most popular portals within the ABC online network, and has been nominated for two 2011 AIMIA awards: Best Entertainment Website and the Effectiveness Award.
Website: http://www.abc.net.au/abc3/