Challenge
Founded by popular columnist, Mia Freedman, the Mamamia website was originally launched to coiincide with the release of Mia's book of the same name. The Wordpress-based blog grew exponentially in traffic to the point a substantial restructure and redesign was required to accommodate the every-increasing volume of content and visitors.
Solution
PreviousNext was initially engaged to consult on the viability of rebuilding the website in Drupal, an approach that was ultimately deemed uneconomical given the investment already made in Wordpress. The second phase of the project was to re-architect the website information architecture from the ground up to ensure the website would be scalable as website transitioned from being a single-author blog to content authored by a team of editors, all without losing the brand's grass-roots feel.
Outcome
Mamamia was able to implement PreviousNext's information architecture approach and design direction within the existing Wordpress framework, resulting in a fresh new look for the site, and the ability to scale the content and services offered.