Challenge
For the opening sequence of East West 101, SBS had commissioned one of the most ambitious action sequences ever filmed for TV in Australia. As part of the show's website, SBS wanted to create a rich interactive video version of the sequence.
Solution
PreviousNext designed and developed a Flash module that displays the original sequence, but overlays it with numerous additional feature clips containing interviews with the cast and crew who worked on the production. This resulted in almost 30 minutes of additional footage being accessible through the module's interface.
Outcome
The interactive video module became the main feature on the East West 101 website, and generated the desired level of increased viewer engagement. View it online at http://www.sbs.com.au/shows/eastwest101/