SBS TV - Secrets & Lives

Challenge

Secrets & Lives was a documentary series on SBS TV in 2009-2010. Each series dealt with a specific issue, such as alcoholism, mental health, addiction and living with a disability. SBS engaged PreviousNext to custom-build web animation and video sequences to accompany each episode and increase user engagement by integrating rich content and user feedback via social media channels.

Solution

The confronting content was re-purposed as an engaging online series, where users could watch episode clips, answer interactive polls and comment about the show live on Twitter.

Outcome

Using the web as an extension of the TV show, this site significantly increased user engagement.