Challenge
Shine Australia is one of Australia’s most prominent television production companies and recently became part of the News Corporation media group. Relatively new to the Australian scene, Shine saw a need for a B2B website to promote its shows to network buyers and sponsors, and to attract new talent and ideas.
Solution
PreviousNext already managed Shine’s online casting application system and built the Pitchbay website for managing program submissions from the local creative community, so Shine were happy to entrust the development of their corporate website site to us. We devised the website strategy and information architecture, designed all the branded visual layouts, built the site in Drupal 7 with a high degree of search engine optimization (SEO), and trained Shine staff to manage their own content.
Outcome
Shine Australia now has another hit on its hands: a cost-effective, engaging and functional online showcase for its TV productions and the company itself. Shine’s Drupal 7 website is totally self-managed, easy to maintain, and generates considerable industry visitor traffic due to our successful SEO strategy.